The Radisson RED hotel in Cape Town’s Silo Precinct takes a fresh approach to hospitality for modern travellers. Its self-service check-in counters, flexible communal spaces and pet-friendly principles are just some of the ways the hotel offers a unique experience for guests. It also offers great design inspiration!
The Radisson RED occupies a key position in Cape Town’s Silo Precinct, adjacent to the district’s centrepiece, the Zeitz MOCAA (Museum of Contemporary Art Africa). The 10 000m2 hotel has 252 pet-friendly rooms, a double-volume restaurant, gym, rooftop pool and bar area and four events/games rooms.
The design of the hotel aims to cater to the needs of modern travellers and places a focus on flexibility and independence for its guests.
The interior spaces are loosely defined rather than specifically delineated, so that the conventional lobby, reception and bar spaces are reimagined as flexible chill areas that hotel guests can interpret as they please. The foyer can also be used for everything from music concerts to fashion shows and exhibitions. The open plan design of the main foyer allows guests to use the space communally – and have freedom and independence not common in conventional hotels.
Along with collapsing the conventional distinctions between communal areas, the hotel has replaced the formal check-in process with a self-service option. There are conventional check-in counters available, but guests can do it themselves, if they’d prefer. The hotel’s app also allows guests to do everything from ordering room service to checking out and paying their bill.
Mark Willis, Carlson Rezidor Hotel Group’s Senior Area Vice President for the Middle East, Turkey and Africa, says, “Radisson RED boasts a forward-thinking design and offers a new experience fuelled by personal interaction and personal choice. Radisson RED guests are not defined by a certain age – they are united by an appreciation for unique but intelligent design, energetic social spaces, technology that makes their lives easier, and a customisable, personal experience.”
While openness and technology have been used to make a seamless, independent experience in which guests can take charge of their own stay, a beautiful expression of humanity has been introduced to the space through creativity, art and design.
The interiors respond to the hotel’s South African context with the use of bold colours and the integration of work from local designers such as Haldane Martin, Pedersen + Lennard, Woltemade and Vogel. Local artist Cameron Platter also features prominently with unique murals on the walls of many of the rooms, a massive installation in the communal areas, and graphic elements on the façade. The communal spaces are given order and shape with a variety of bespoke screens and flexible furniture elements.
And the hotel’s commitment to modern values extends beneath the surface design. The building speaks to a wide range of sustainability issues and adheres to the strictest global environmentally sustainable building principles and requirements. It was awarded 5-star Green Star rating, the first ever Green Star Custom Hotel rating for the design and construction of a new build in South Africa.